Putting People First: How We Design Human-Centric Co-Creation Sprints

Companies across all industries seek to adapt to changing customer needs and stay ahead of the competitive curve. We believe true innovation is driven by collaboration and a deep understanding of the human experience. That's why we've integrated and prioritized a human-centric approach into our co-creation sprint methodology.

But what exactly does a human-centric co-creation sprint look like?

It starts with you. And since no two humans are identical, we don't believe in a one-size-fits-all approach. We work closely with teams to understand specific challenges, goals, and target audiences. This collaborative approach ensures any co-creation sprint is tailored to the topic at hand and geared towards achieving tangible results that meet the specific goals defined.

Next, we assemble a diverse and dynamic team of skilled facilitators, industry experts, and, most importantly, key stakeholders. This cross-functional approach brings a variety of perspectives to the table, fostering a rich environment for creativity and problem-solving.

Throughout the co-creation sprint, we follow design-thinking principles and methodologies to guide the process. A human-centered approach ensures we remain laser-focused on the needs, desires, and pain points of the stakeholders impacted by the topic/challenge. We employ tools like empathy maps, user journeys, and rapid prototyping to gain a deep understanding of the problem and design solutions that resonate with everyone on an emotional level.

Our team is bringing this to life at our next co-creation sprint in October. The focus will be on financial services and how AI can be leveraged to optimize sales behavior and commission planning to align with strategic goals and maximize profitability.

By combining field experts, industry leaders, and design thinking, participants get an exclusive experience with concrete outcomes they can take back to their organizations:

• Accelerated AI Development: By compressing months of AI development into two intensive days, we enable rapid prototyping and testing of new AI models and solutions, speeding up the innovation cycle.
• Minimized AI Risks: Our iterative approach, supported by AI experts, helps identify and address potential issues in AI models and implementations early, reducing the risk of costly errors and inefficiencies.
• Enhanced Customer Experience: By integrating customer feedback into the AI development process, we ensure your AI solutions are tailored to meet their needs and deliver exceptional results.
• Elevated Team Engagement: This co-creation sprint focusing on AI will encourage teams to leverage and expand their expertise to contribute to impactful AI solutions with a shared sense of purpose.

We believe co-creation is a powerful tool for driving innovation and achieving breakthrough results. In a time when AI is becoming a central focus, embedding a human-centric approach into every process step empowers people to unlock their creative potential, build better products and services, and create lasting value for their customers.

If you’re interested in taking this one step further, we have an event opportunity this fall in New York City and Chicago. Click here for more information: www.msg-global.com/2024-10-chl-co-creation-sprint.