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A Co-creation Sprint with Cookhouse Labs, msg global & SAP

AI-Driven Sales and Commission Optimization in Financial Services

NEW YORK CITY October 21-22, 2024 or
CHICAGO October 29-30, 2024

Join Cookhouse Labs for a Unique In-person Co-creation Sprint in Collaboration with msg global & SAP

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Building Solutions
Together

How can we leverage AI to optimize sales behavior and commission planning, to align with strategic goals and maximize profitability?

In the financial services industry, the sales force plays a crucial role in driving long-term, profitable business. Commission plans can be complex, offering both immediate and extended earnings to agents as policies adapt to customers' evolving needs.

Choose Your Journey

Path 1 LEARN
2-hour Event

Hear from industry experts in AI, Sales, and Commission Management and learn how technology can impact behavior and create more profitable outcomes.

Path 2 LEARN & APPLY
2-day Human-centered AI Co-creation Sprint

Put what you learn to work. Collaborate with industry peers using design thinking methodologies to create a concrete solution concept you can take back to your organization.

Path 1 Learn Agenda

10:00 - 10:45 Keynote AI & Financial Services Industry.............

10:45 - 12:00 Sales & Commission Technology 

Path 2 Learn & Apply Agenda

Day 1 10:00 - 12:00 Learn Agenda

Day 1 12:45 - 17:30 Co-creation Sprint & Team Dinner ...........

Day 2 09:00 - 16:30 Co-creation Sprint

Pick Your
In-person Location

New York City

October 21-22, 2024

SAP OFFICE
10 Hudson Yards 51st Floor
Manhattan, NY 10001

Registration closed

Chicago                  .

October 29-30, 2024

SAP OFFICE
1111 N Canal St #600
Chicago, IL 60606

Register Chicago, IL

2-hour
Learn Agenda

From 10 am to 12 pm. Hear from industry experts in AI, Sales, and Commission Management and learn how technology can impact behavior and create more profitable outcomes.

Keynote: AI for Commissions & Sales

Generative AI in Financial Services - Shaping the Future of Innovation

Generative AI stands out as a game-changer for financial services. We will explore the vast potential of generative AI to revolutionize how we approach everything from operational efficiency to customer engagement. We'll discuss how AI-driven insights can unlock new opportunities, streamline processes, and create personalized experiences that resonate with today’s digitally savvy consumers. Join us as we delve into the future of finance, where innovation is not just an aspiration but a strategic imperative.

Technology: Sales Performance Management

Elevate Agent Effectiveness – Strategic Incentive Compensation & Enhanced Distribution Channel Management

Remove friction for agents in conducting their business. We will showcase our solution to streamline agents onboarding, compliance, background checking. You will see how we can help manage effective relationships and streamline communications. We will demonstrate the self-service agent portal, which provides agents with real-time, cross-device access to their earnings and more.

Technology: Financial Services Accelerator

Actionable Sales Strategy – Improve Agent Efficiency and Customer Experience in Financial Services

Strengthen your distribution channel to succeed in today’s economic environment. We will show you how to support your sales team with efficient IT systems that streamline quoting, policy changes, customer service, and claims management. All within a user-friendly agent portal enhanced with AI to boost productivity, enhance collaboration, and improve customer and agent experiences, leading to increased revenue.

2-day
Learn & Apply

What is a co-creation sprint? Learn from leading AI and industry experts, collaborate and run through a series of innovation exercises to ideate AI-driven solutions for optimizing sales behavior and commission planning. After selecting one solution idea together we will create a complete solution blueprint. The project will finish with a final presentation to key stakeholders of the participating organizations.

A Team Approach

Join forces with subject matter experts from other financial services organisations to tackle these crucial challenges leveraging the latest SAP AI technologies. Guided by our innovation specialists and AI experts from SAP and msg global, participants will collaborate to create a concrete solution concept, employing a truly customer-centric approach.

Day 1

10.00am – 5.30pm

2-hour Learn Session, followed by project introduction and research. Work on personas, problem statements, journey maps, and solution ideas. Wrap up with a team dinner.

Day 2

9.00am – 4.30pm

Build on Day 1 by creating and testing processes, solution architecture, business case, prototype and pitch your final solution as a team to your stakeholders.

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Event Flyer

Award Winning
AI Innovation

msg global is 2024 SAP Pinnacle Award for AI Partner Innovation. SAP Pinnacle Awards spotlight distinguished partners and acknowledge their dedication to teamwork, exceptional innovation, and capacity to help customers achieve their goals. Winners and finalists in 26 categories were chosen based on recommendations from SAP, customer feedback, and performance indicators.

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Why Should I
Get Involved

Our co-creation event in partnership with SAP is an opportunity to collaborate with industry peers, gain insights into the latest AI trends, and walk away with a solution blueprint you can take back to your organization.

Engage in hands-on sessions to develop an AI-driven solution for a truly financial services challenge. Network with professionals and gain insights into the latest AI and sales optimization trends.

Develop a concrete outcome and an AI solution blueprint that each participating organization can use, along with their newly acquired expertise in AI and innovation!

Project
Type

Open Innovation project for Financial Services organizations. Project team will consist of participants from different organizations.

Project
Duration

SPRINT: 2 days
DAY 1: 10.00am - 5.30pm
DAY 2: 9.00am - 4.30pm
APPLY BY: October 23, 2024

Financial
Services

• Insurance
• Banking
• Investment

Dates &
Locations

Oct 21-22 NYC SAP Hudson Yards

Oct 29-30 Chicago SAP Office

Space Is
Limited!

For the in-person events organizations may send two participants each. Space is limited to 18 participants so make sure to RSVP soon to secure your place!

Got Questions? Email at hello@msg-global.com. 

Frequently
Asked Questions

Who can participate?

We welcome a mix of individuals from all departments of attending organizations to share your perspective and participate in the project.

What is in it for me?
Is this project in-person or hybrid?
How can I participate?
What does it cost to participate?

This event is free of charge for SAP and/or msg global customers.

Is the team dinner included?
What is the expected outcome of this project?
Who can I contact with questions?

What Our
Community Says

Innovation Served
with Our Global Community

Since our beginnings in 2017, we have co-created and collaborated with our members and global community of insurance, reinsurance, brokers, startups, vendors, and academia to make innovation better.

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Unified Innovation Program

Our Unified Innovation Program provides tailored innovation services to help your organization de-risk innovation, overcome the obstacles of the innovation process, and guide you to a successful outcome.

Reach out to personalize your program!

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