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The collaboration with the University of St. Gallen focuses on developing and testing GenAI for better business decision-making and hands-on strategy assistance.

(Regensdorf, Switzerland) June 13, 2024 —  msg global solutions is excited to announce a new partnership with Prof. Dr. Erwin Hettich at the University of St. Gallen (HSG). The partnership is centered on exploring the potential of generative AI in strategic decision-making and execution, which is the final project of the MBA candidate Dr. Claudio Di Fratta.

“Strategic execution is the process of turning plans into actions for achieving organizational goals. It involves aligning resources, processes, and team efforts with the firm’s vision. Business leaders know very well that implementing a strategy is easier said than done because it presents several challenges of various natures. We believe that innovative AI-powered tools have the potential to revolutionize the way operative managers and their teams make business decisions and deploy strategic plans. The MBA thesis of Claudio will test this hypothesis and I am glad to supervise his work with msg global. The expertise of msg global in creating and implementing AI and data-driven solutions makes it a perfect partner for such a project,” said Prof. Hettich, who, besides leading the Strategy Lab at HSG, has launched MindsMachines.AI, boosting applications of generative AI for managerial training and for solving practical business challenges.

“The collaboration with HSG on this fascinating topic enables us to connect theory and practice,” added Dietrich Och, head of the business units Digital X and DPS (Data-driven Products & Strategic Partnership) at msg global. “All small decisions we make every day shape how our team, our organization, and eventually our clients’ businesses will develop in the future. Imagine a technology that assists in those daily decisions, making sure we all are aligned from the get-go, following the right path to reach long-term strategic objectives. Within the framework of this project with HSG, we are building such technology. We develop and test the automated assistance system for business teams!”

“Impactful innovation is msg global DNA,” concluded Peter Umscheid, CEO of msg global solutions. “In particular, our DPS team is made up of AI technology, advanced analytics, and business experts who are committed to developing novel products and services for our clients worldwide. We already count several partnerships and collaborations and are now thrilled to add to the list a project with a renowned business school like HSG, the University of St. Gallen in Switzerland. Linking AI and strategy work in a way that truly impacts business operations is a challenging target, but we trust the outcome will be of high significance for us as well as for the diverse clients and industries we serve.”

About msg global solutions

msg global solutions is a systems integrator, software development partner, and managed services provider focused on SAP solutions for accounting, finance, regulatory reporting, performance management, and customer experience. Operating from offices across the globe and growing, our expert teams help clients achieve operational efficiency and improve decision-making capabilities. While the heart of our expertise is in the financial services sector, our solutions are utilized in a wide range of industries. We’re part of msg, an independent, international group of companies with more than 10,000 employees around the world. These companies offer a broad spectrum of creative, strategic consulting and intelligent, sustainable services and value-added IT solutions. To learn more about msg global solutions, visit www.msg-global.com. 

About the University of St. Gallen

The University of St. Gallen is a place for students but also for the population in the region. We are an educational institution, an events host, an employer, and much more. HSG has been part of St. Gallen for more than one hundred years, originally as a “business academy” and today as a university. We give our students the opportunity to profit from an ideal mix of research and practical experience. In order to facilitate top achievements in teaching and research, all aspects must be right. Each and every person who is part of the university is dedicated to quality. The following pages provide information about the people behind the organization of the University of St. Gallen and the services we provide. To learn more about the University of St. Gallen, visit www.unisg.ch.