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Zurich, Switzerland, 05.11.2024 – msg global solutions announced the launch of its innovative solution, the Sustainability Report Validation by AI, also known as the msg Greenwashing Detector. Recently recognized as the SAP Pinnacle Awards Winner 2024 for AI Partner Innovation, this powerful tool is now available on SAP Store.

An extension of SAP Sustainability Control Tower, the msg Greenwashing Detector leverages advanced artificial intelligence to analyze sustainability reports and related documents. It evaluates the validity and risks associated with Key Performance Indicators (KPIs) and other critical aspects, such as emissions data, net-zero commitments, and offset claims, that indicate a company's sustainability efforts.

Our solution helps enhance the credibility of sustainability reports by identifying inconsistencies and potential greenwashing. By doing so, it promotes transparency and accountability, aiding stakeholders in making informed decisions, mitigating risks, and ensuring regulatory compliance. The AI-driven analysis rigorously examines emissions data, net-zero commitments, and offset plans, helping to ensure that companies' sustainability claims are both realistic and trustworthy.

Key features of the solution include:

• AI-Driven Analysis: Utilizing cutting-edge AI to scrutinize sustainability reports.
• Thorough Evaluation: Comprehensive assessment of sustainability KPIs and claims.
• Red Flag Indicators: Identification of potential greenwashing risks.
• Detailed Reporting: In-depth reports providing actionable insights.
• Flexible Application: Suitable for auditors, financial institutions, investors, insurance companies, corporations, and regulators.

“This is a prime example of the power of the SAP ecosystem,” said Marc-Oliver Klein, Vice President, Head of Partner Product Management & Strategic AI Development Partnerships. “Based on the SAP Business AI portfolio and its analytics capabilities, our partners are developing innovative AI solutions that add value to businesses, and in this case, also support sustainability initiatives.”

The msg Greenwashing Detector can benefit SAP users by providing a robust and reliable tool for validating sustainability reports, a significant capability for businesses striving to enhance transparency, mitigate risks, and uphold regulatory standards in an era where sustainability is integral to long-term success.

About msg global solutions

msg global solutions is a systems integrator, software development partner, and managed services provider focused on SAP solutions for accounting, finance, regulatory reporting, performance management, and customer experience. Operating from offices across the globe and growing, our expert teams help clients achieve operational efficiency and improve decision-making capabilities. While the heart of our expertise is in the financial services sector, our solutions are utilized in various industries. We’re part of msg, an independent, international group of companies with over 10,000 employees worldwide. These companies offer a broad spectrum of creative, strategic consulting, intelligent, sustainable services, and value-added IT solutions. To learn more about msg global solutions, visit www.msg-global.com. 

Contact:

For media or collaboration enquires, contact Marina Mitrovic at Hello@msg-global.com.