March 27, 2025 – msg global solutions, a provider of consulting and implementation services for SAP transformations, announces that Fonterra Cooperative Group, a global leader in the dairy industry, has selected msg global as a strategic partner for the industry-specific phase of their ambitious S/4HANA transformation journey. The partnership brings together msg global's expertise in SAP Dairy Management by msg and SAP Profitability & Performance Management (SAP PaPM).
“This strategic partnership with msg global’s industry experts enables the SAP-driven transformation for our dairy-specific challenges,” said Toby Granwal, Fonterra CIO, “our team is keen to explore future innovations together with msg global’s SAP technology platforms.”
With an annual revenue of more than €10 billion in 2023 and a ranking among the world's top 10 dairy processors, Fonterra's transformation is focused on improving its operations. These include processing 20-30 million liters of milk daily in its sites on the North and South Islands of New Zealand. The transformation will enhance Fonterra's core systems and streamline its processes to drive efficiency and performance.
Following the successful transformation phases, msg global's team members from Australia, Europe, and India will support Fonterra's shift to a standardized industry template, starting with pilot deployments at two sites in New Zealand.
"This partnership underscores msg global's unique expertise in the dairy industry and our ability to support clients like Fonterra through transformational technology journeys," said Lars Weber, VP of Food & Manufacturing at msg global. "Our team is thrilled to contribute to this flagship project, which will serve as a lighthouse in the sector, setting new standards for dairy excellence."
As part of the transformation program, Fonterra has also initiated an exploration of innovative AI and automation strategies focused on areas like asset health, improved milk planning optimization, and R&D productivity to serve the global market better. This forward-looking approach reflects Fonterra's commitment to digitalization and its long-term vision for sustainable, high-performing operations.
About msg global solutions
msg global solutions is a systems integrator, product innovator, and strategic partner with a special focus on enterprise software and services. We cultivate strategic partnerships with industry leaders, key technological providers, and academic institutions to deliver comprehensive solutions tailored to specific organizations’ needs. Our expertise spans insurance, reinsurance, finance, banking, agribusiness, automotive, and manufacturing. We provide cutting-edge solutions that drive operational efficiency, streamline compliance, and enhance business performance. In addition to our core SAP offerings, we design products that leverage machine learning, generative AI, and predictive analytics to maximize business performance, optimize processes, and provide AI-powered solutions, all while ensuring seamless integration. With our deep industry knowledge, advanced technological capabilities, and proven analytics know-how, we help organizations elevate operations and achieve sustainable growth. As a proud member of the msg group, we combine the agility of a specialized firm with the reach of a global IT leader. To learn more about msg global solutions, visit www.msg-global.com.
About Fonterra
Fonterra is a multinational dairy cooperative based in New Zealand and one of the largest exporters of dairy products worldwide. With around 10,000 New Zealand dairy farmers, it plays a significant role in the global dairy industry, producing and distributing a range of dairy products such as milk powders, butter, cheese, and value-added dairy ingredients.
Fonterra's impact is extensive. It serves markets in over 140 countries and is committed to sustainability and innovation within the dairy supply chain. Although its production facilities and dairy farms are primarily located in New Zealand, it also has partnerships and production operations globally.
To learn more about Fonterra, visit the website Fonterra or the Fonterra LinkedIn page.
