The hybrid reality leverages the best of both worlds, seamlessly integrating digital technology with physical interactions to create immersive and engaging customer journeys. One of the key aspects of successful hybrid experiences is making the intangible tangible. In the context of financial services, this means visualizing complex processes by making things “touchable” in a way that otherwise would not be possible. Maintaining a brand identity and positive customer experience is essential for building more trust and loyalty.
What can a hybrid reality experience look like for the financial services industry? Let us dive into some examples of the Banking and Insurance business.
Portfolio Analysis in VR
Customers can put on VR headsets and enter a virtual environment where their investment portfolios are visualized in 3D. Each asset is presented as a unique object whose size and position reflect its performance, volatility, and other key metrics. By physically moving and interacting with these assets, clients can gain a deeper understanding of the composition of their portfolios and make informed decisions about rebalancing or diversifying
Virtual Financial Advisors
With virtual financial advisory services, customers can make appointments to meet with advisors remotely via video calls or virtual reality conferencing platforms. This offers customers greater flexibility to access expert advice anytime, anywhere.
Interactive Risk Profiles
Customers can interact via touch screens to enter their personal information, assets, liabilities, and insurance coverage. The system then generates personalized risk profiles, displayed in a dynamic dashboard. Customer can view and explore their risk exposures in various areas such as healthcare, real estate, and investments.
Real-time Policy Customization
As customers explore different insurance options, they can see in real-time how each policy impacts their risk profiles and financial outlooks. For example, customers can adjust coverage limits, deductibles, and premium levels to find the optimal balance between protection and affordability. Visualizations are dynamically updated to show the impact of these changes and empower customers to make informed decisions.
Claims Visualization and Assistance
Within the claims process, customers can use immersive data visualization to streamline the process and improve speed resolution. They can submit relevant documentation digitally and track the progress of their claims on an interactive timeline. Virtual reality simulations can also provide insights into the damage assessment process, help customers understand why certain decisions are made, and promote transparency and trust.
The rise of hybrid reality in the financial services industry represents a new art of customer experience. Embracing this trend, it's essential to remember every touchpoint matters. Each interaction shapes the customer's perception.
Hybrid reality do come with challenges. It´s challenging to strike the right balance between digital innovation and human desires. While advancements in technology offer unprecedented opportunities for efficiency and convenience, they must not overshadow the importance of a human touch. Building genuine relationships with customers remains paramount to ensure their digital enhancements enhance rather than detract from the personal touch.
At msg global solutions, we understand the importance of balancing digital innovation with human connection to a hybrid reality. Together we can create experiences that combine the best of both worlds, enabling seamless, personalized interactions to increase customer loyalty and satisfaction.
Contact us today. We’ll help you identify how to satisfy customers with trust and personalized consulting with optimal operational efficiency.
